In this edition of the Entrepreneur Addiction Podcast , we talked about:
- Lee Odden – author of ‘Optimize – How to Attract and Engage Customers by Integrating SEO, Social Media, and Content Marketing
- The importance of optimizing your content
- When optimizing, where do you start?
- What persona’s do you own?
- Identifying your best and worst customers
- Testing your sales cycle
- Educate, don’t sell
- Keyword research and toilet paper
- Why do customers buy your product or service?
- The importance of keywords
- Optimizing for the right keywords
- The top five things your company can do today
- Don’t hire the snake oils salesperson.
Press the ‘PLAY’ button to listen to Entrepreneur Addiction 37: We’re #1 in the #2 Business