Entrepreneur Addiction 37: We’re #1 in the #2 Business

business loans, business loan, commercial loan, loan company

In this edition of the Entrepreneur Addiction Podcast , we talked about:

  • Lee Odden – author of ‘Optimize – How to Attract and Engage Customers by Integrating SEO, Social Media, and Content Marketing
  • The importance of optimizing your content
  • When optimizing, where do you start?
  • What persona’s do you own?
  • Identifying your best and worst customers
  • Testing your sales cycle
  • Educate, don’t sell
  • Keyword research and toilet paper
  • Why do customers buy your product or service?
  • The importance of keywords
  • Optimizing for the right keywords
  • The top five things your company can do today
  • Don’t hire the snake oils salesperson.

Press the ‘PLAY’ button to listen to Entrepreneur Addiction 37: We’re #1 in the #2 Business

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