Digital Zone 229: Apple’s ‘Big Mistake’

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In this edition of the Digital Zone, we talked about:

  • Chilean miners receive iPods from Steve Jobs
  • Teenagers send lots of texts each month
  • Former Apple CEO calls himself a “big mistake”
  • Verizon starts selling iPad
  • AT&T starts selling iPad
  • iPad coming to Target and Walmart
  • Apple awarded patent on texting controls
  • Apple outsells Acer
  • Apple’s shares pass $300
  • Verizon rumored to be upgrading its network for the iPhone
  • iPad putting a dent in Intel sales
  • Apple awarded trademark for apps
  • Google has a huge quarter

Apple has been granted a patent that extends the company’s existing Parental Controls for iOS devices. The patent covers devices that can send and receive text messaging and email and will allow certain content to be filtered based on pre-defined criteria. The patent also covers the possibility of requiring, rather than blocking, certain words. Methods of determining what is “objectionable” content include a pre-defined list created by parents, or a more automatic system based on the age or grade level of the user. Apple also discusses a “rating” system not unlike those seen in TV shows and movies to set guidelines for age-appropriate content. Parents/administrators could choose an option to receive an alert themselves if messages with restricted content are sent or received.


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Verizon announced they will start selling the iPad in stores starting October 28. The deal allows Verizon to sell the iPad Wi-Fi models and have the option to bundle them with a Novatel MiFi 2200 to share a 3G connection with both the iPad and four other devices. Verizon is also offering a special iPad plan that gives these buyers 1GB of data for the MiFi every month for $20. Customers will have the option to purchase a wi-fi only model. All versions come without contracts.

AT&T said it would start selling the iPad in its own stores on October 28. AT&T will stock only the existing 3G iPads rather than the Wi-Fi plus MiFi combos at Verizon. Its data plans remain the same and give 250MB of monthly, prepaid bandwidth for $15 or 2GB for $25; iPad buyers don’t need to sign up in-store. Apple also announced earlier in the week that the iPad will also be sold at Target and WalMart.

IDC said Apple outsold Acer in the US this past summer. The company is estimated to have shipped almost exactly 2 million Macs just to the US in the quarter, beating out the combined Acer and Gateway’s 1.95 million. Apple grew more than twice as quickly as any other US vendor, reaching 10.6 percent of the market after it shipped about 24.1 percent more Macs over the same time last year.


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Apple shares have climbed over $300 for the first time in the company’s history. Apple’s market capitalization is closing on that of oil giant Exxon Mobil, currently the world leader with a rating of about $329.44 billion. Several analysts have raised their price targets for Apple stock in recent weeks, in one case to as much as $430.

The Wall Street Journal said Verizon Wireless is reportedly upgrading its network capacity to handle iPhone usage on its network. No Verizon, Apple iPhone deal has been announced but rumors have been floating around that the iPhone will come to Verizon some time January 2011.

Intel acknowledged that the iPad could be having an effect on computer sales.

According to a Cult of Mac interview, John Sculley, Apple CEO between 1983 to 1993, now admits that his hiring at the company was a “big mistake. Sculley was hired because Steve Jobs was thought to be too young to be a CEO, and also because the company’s board of directors hoped marketing success at Pepsi could be parlayed into mass-marketing computers.

Apple has been awarded a US trademark for the phrase “There’s an app for that.”

According to Reuters, Steve Jobs is giving iPods to each of the 33 miners rescued from the mine in Chile.

Google reported that its 3rd quarter quarterly profit was 2.17 billion dollars on revenue of 7.29 billion dollars.

The number of texts being sent is on the rise, especially among teenagers age 13 to 17. According to Nielsen, the average teenager now sends 3,339 texts per month. Teen females send 4,050 text per month, while teen males send an average of 2,539 texts. Teens are sending 8% more texts than they were this time last year. The average 18 to 24-year-old sends 1,630 texts per month.


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